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Cover Direct Insurance Agency is a trading name of Neilson Financial Services Inc., who is an insurance agency. Neilson Financial Services Inc. is incorporated and registered in Alberta whose registered office is at 850 - 2nd Street SW, 15th Floor, Bankers Court, Calgary, Alberta T2P 0R8. This product is underwritten by Canadian Premier Life Insurance Company who is authorized and regulated by OSFI and the provincial insurance regulators, with permission to effect and carry out contracts of life insurance. Canadian Premier Life Insurance Company is incorporated and registered in Canada whose registered office is at Exchange Tower, 10th Floor - Suite 1060, 130 King St W, Toronto, Ontario, M5X 2A2.
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As the most trusted direct life insurance provider in Canada*, we’re proud to say that we’ve been rated ‘Excellent’ on Trustpilot after thousands of independent reviews. We've also got excellent ratings on Google, REVIEWS.io and Feefo, where we’ve won the Gold Trusted Service Award.
* Based on ratings on multiple reviews platforms compared to direct competitors since 2022. See coverdirect.ca/reviews for more details.